Windows 10 updates are offered free of charge to many users, as Microsoft has shifted to a new marketing strategy lately. With that said, nothing is ever really “free”. Windows 10 now displays some inconspicuous ads in different areas of the OS. The concept of advertisement throughout the operating system is new, as previously only app-specific ads have been common. At the time of Windows 10’s release, the ads in Solitaire garnered a lot of unwanted attention. People really hate getting distracted by ads while playing a favorite time-killer. Luckily, you can block ads in Solitaire without having to go through too much trouble. The same holds true for Windows 10 Start ads. If you haven’t noticed them so far, let us explain some more.
The Start ads are referred to as ‘Suggestions’ by MS. These are exclusively app recommendations, which show up as small icons in the app list. Clicking these entries doesn’t launch the apps, as no actual installation has taken place. Users are merely directed to the advertised app’s Windows Store page.
You don’t have to take the help of registry editor, or any such method, to remove these Start ads (or app suggestions). For now at least, users can choose to opt out of seeing the entries. There is a fairly straightforward entry to turn the feature off in the stock Settings app, though you might miss it at first glance.
Disabling Windows 10 Start Ads
- Open the Settings app. This can be done via the search function, or by manually clicking the said app.
- Head to the ‘Personalization’ menu. This is where you will find the settings related to each aspect of Windows 10.
- Click the ‘Start’ entry located at the bottom of the left-hand pane.
- The 2nd option in this menu is the culprit. The option is rather innocently named ‘Occasionally show suggestion in Start’. As you can see, ads are not mentioned, so it is easy to miss. Simply turn this option off, and you will stop seeing app suggestions in the Windows 10 Start menu.
Though not many can claim that the Start ads are disruptive in any way, it never hurts to have full control over your machine nonetheless.